About THEARDCOLLECTIVE
THEARDCOLLECTIVE is a media-forward creative agency rooted in African Electronic Music, connecting South Africa, the United Kingdom, and Europe. Founded by Carolina Pizzutilo and Dillan Desai, we specialize in artist management, public relations, radio promotion, editorial content, and cultural strategy for the global electronic music community.
Our mission is to amplify the sound, elevate the narrative, and build global bridges for African Electronic Music artists. We work with established and emerging talent across Amapiano, Gqom, Afro House, and other electronic genres rooted in African innovation. Through strategic media placements, radio airplay, and cultural storytelling, we help artists reach international audiences while maintaining authenticity and artistic integrity.
THEARDCOLLECTIVE offers comprehensive services including artist PR campaigns, media relations, radio plugging, editorial features, playlist pitching, and strategic consulting for labels and artists navigating the UK and European markets. We believe in the power of African creativity to shape global music culture.
Contact
For artist management, PR inquiries, or partnership opportunities, reach out to info@theardcollective.com. Follow us on Instagram @theardcollective for the latest updates on African Electronic Music.
WEHEARYOU
We are a creative team working across management, A&R, and cultural strategy within electronic music, with a dedicated focus on African electronic scenes.
Our mission is simple: amplify the sound, elevate the narrative, and build global bridges for the artists shaping the future.
We operate across artist management, A&R, development, press, editorial, radio plugging, club promotion, and curated partnerships, developing campaigns and long-term strategies that go beyond surface hype. Our work centres on the essence of the music and the vision of the artists behind it, connecting them to the platforms, audiences, and cultural moments that truly matter.
From A&R guidance and release strategy to media storytelling, radio presence, and live momentum, we move with precision, care, and purpose, supporting artists not only in moments of visibility, but throughout their creative and professional evolution.
A key part of our vision is bridging South Africa and Europe/UK, and in time the wider African continent, by operating within both media and music ecosystems. This dual presence enables consistent, grounded, and meaningful representation of the sound locally and internationally.
FOUNDERS
Carolina Pizzutilo I Dillan Desai
We are a creative team working across management, A&R, and cultural strategy within electronic music, with a dedicated focus on African electronic scenes.
Our mission is simple: amplify the sound, elevate the narrative, and build global bridges for the artists shaping the future.
We operate across artist management, A&R, development, press, editorial, radio plugging, club promotion, and curated partnerships, developing campaigns and long-term strategies that go beyond surface hype. Our work centres on the essence of the music and the vision of the artists behind it, connecting them to the platforms, audiences, and cultural moments that truly matter.
From A&R guidance and release strategy to media storytelling, radio presence, and live momentum, we move with precision, care, and purpose, supporting artists not only in moments of visibility, but throughout their creative and professional evolution.
A key part of our vision is bridging South Africa and Europe/UK, and in time the wider African continent, by operating within both media and music ecosystems. This dual presence enables consistent, grounded, and meaningful representation of the sound locally and internationally.
FOUNDERS
Carolina Pizzutilo I Dillan Desai
SERVICES
ARTIST MGMT
A&R
PROMO
PLUGGING
PR
MEDIA
CLIENTS
VIGRO DEEP / THAKZIN MPHO.WAV / SHAMISO / SONDELA AND MORE
VIGRODEEP/
THAKZIN
MPHO.WAV/
SHAMISO/SONDELA
AND MORE
